“Change is inevitable. Progress is optional.”  – Tony Robbins.

Change is a powerful force that can help us grow but can also be met with resistance. I’ve seen this firsthand as a change leader, and I’m here to share my insights and strategies for overcoming resistance and achieving your change goals.


Understanding Resistance to Change:

Resistance to change is a natural human response to disruption. People tend to become comfortable with the status quo, making change unsettling. As leaders, we must proactively address and manage this resistance; otherwise, new opportunities will remain out of reach. Let’s delve into the reasons for resistance at different levels within a company:


Leadership team members may push back against change if it challenges their authority, conflicts with their values, or alters the organizational direction. Signs of resistance often manifest as a lack of active participation, disinterest, or delayed decision-making.


Supervisors may resist change if they fear job security implications, struggle with new processes or systems, or worry about disrupting team dynamics. Signs of resistance among supervisors might include foot-dragging or micromanaging.

Rank-and-File Employees:

Frontline employees may prefer familiar routines, especially if they’ve been doing the same work for an extended period. They often become uneasy if they believe change will increase their workload or reduce job security. Without their buy-in, changes imposed from the top are typically met with resistance. Clues to resistance among employees include reverting to old ways, declining attendance, and passive-aggressive behaviors.

Practical Strategies to Overcome Resistance:

To reduce resistance to change, consider these proven strategies that I’ve successfully implemented during my consulting career:

1. Creating a Sense of Urgency:

By clearly communicating the pressing reasons behind the change, we help individuals understand its critical necessity, encouraging them to embrace it wholeheartedly. Example: The manufacturing company communicates that competitors are adopting automation technology, emphasizing the need for quick adaptation to remain competitive.

2. Fostering Intrinsic Motivation:

Connecting employees’ values and goals with the desired change empowers them to take ownership of the process. This sense of autonomy and purpose fuels enthusiasm and reduces resistance. Example: In a financial services firm, employees are motivated by the prospect of reducing administrative tasks and providing better client service with a new client management system.

3. Encouraging Cross-Functional Collaboration:

Cross-functional teams working together on change initiatives foster a sense of collective ownership and break down barriers to change. Example: Regular cross-functional meetings foster open collaboration between departments to ensure a smooth transition during a company-wide reorganization.

4. Utilizing Change Agents:

Regardless of rank, identifying and empowering organizational change agents leverages their credibility and influence. They advocate for change and help address concerns or resistance among their colleagues. Example: A respected nurse in a healthcare organization becomes a change agent, advocating for and providing training on adopting electronic health records among her peers.

5. Emphasizing Continuous Learning and Development:

Providing training programs and coaching sessions supports individuals’ growth and adaptation to new initiatives. Investing in their development demonstrates a commitment to their success and creates an environment that embraces change. Example: A retail company offers employees comprehensive training and certification opportunities during the rollout of a new inventory management system.

6. Celebrate Small Wins:

Recognizing and celebrating milestones and achievements along the change journey creates a positive feedback loop, encouraging further acceptance and adoption of the change. Example: A software development company celebrates small milestones in a major project with team lunches and recognition ceremonies, fostering a sense of accomplishment and teamwork.

In Conclusion:

Change may present challenges, but it also offers opportunities. By focusing on new initiatives while effectively managing resistance, you can create a culture of positivity and growth. Embracing those who embrace change and empowering them to champion the new way of working has proven to drive change forward and build momentum.

Every organization is unique, and the best tactics depend on specific contexts and individuals involved. By incorporating these lesser-known tactics alongside established strategies, you can enhance your ability to overcome resistance and successfully navigate change within your organization.

Blomberg Consulting provides Strategy Execution Acceleration programs and change management services for CEOs looking to accelerate revenue and profit growth. Book a free consultation, and let’s discuss your strategy and how to execute it faster.